Ben Cohen and Jerry Greenfield were childhood friends. After high
school, Ben dropped out of several colleges and then took a job teaching
pottery. Jerry attended and graduated from Oberlin College but was
turned down for admission to medical school.
The two friends, unsuccessful up to that point, decided to open
an ice cream store in Vermont. The first store was opened out of a
run-down gas station. The friends began creating exciting and unique
chunky ice cream flavors that quickly became favorites among their
customers. By 1988, “Ben & Jerry’s” stores were in eighteen states and
thriving. By 2000, the Ben & Jerry’s enterprise was sold to a company
called Unilever for $326 million!
"We measured our success not just by how much money
we made, but by how much we contributed to the community.
It was a two-part bottom line."
—Jerry Greenfield
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